{"id":4721,"date":"2014-07-30T13:50:10","date_gmt":"2014-07-30T13:50:10","guid":{"rendered":"http:\/\/blog.studyabroad101.com\/?page_id=4721"},"modified":"2023-06-21T05:25:43","modified_gmt":"2023-06-21T09:25:43","slug":"providers-newsletter-summer-2014","status":"publish","type":"page","link":"https:\/\/www.studyabroad101.com\/blog\/a101-company-news\/providers-newsletter-summer-2014\/","title":{"rendered":"Providers Newsletter – Summer 2014"},"content":{"rendered":"

\"Abroad101-reviews-logo-web\"<\/a>Ah Summer, the time to\u2026
\n\u2026increase your presence on Abroad101.\u00a0 This newsletter is devoted to helping providers get more from their listings on Abroad101 which in turn should help you connect with the students, parents and academic advisors who use Abroad101 in their quest for a better education abroad experience.<\/p>\n

Just Released: The Abroad101 Review Web Badge:<\/span><\/strong>
\nAbroad101 now has a new widget to bring our data to your web site. A widget is small block of computer code that when placed on your web page(s) easily displays review summaries on that page.\u00a0 The Abroad101\u00a0Program Widget<\/strong><\/a>\u00a0is designed as a badge and creates a small sized icon that highlights an individual program’s star rating and number of reviews. \u00a0Choose just a few, or choose the all, you get a different badge for each program.\u00a0 Installing the widget is simple:<\/p>\n

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  1. Visit:\u00a0http:\/\/www.studyabroad101.com\/program_widget<\/li>\n
  2. Choose the width and the program to display, click “generate code”<\/li>\n
  3. Copy that code to your web page and insert in a way similar to putting in a photo or graphic<\/li>\n<\/ol>\n

    The program widget is our second widget, created specifically for individual programs.\u00a0 Our first, called the\u00a0<\/span>University Widget<\/strong>\u00a0was released a few years ago for advisors.\u00a0 It feeds program summaries from their selected pre-approved listings on Abroad101 to their university web page.<\/span>
    \u00a0<\/span>
    \u00a0<\/span>
    5 Steps to Success on Abroad101<\/span><\/strong>
    The formula for success in getting more quality student inquiries in not a mystery, it just takes some work. \u00a0Here are the steps:<\/span><\/p>\n

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    1. More Reviews<\/span><\/strong>: Reviews are what brings people to Abroad101, so together let’s give the people what they want.\u00a0 More than 20% of the reviews come from providers inviting students to submit reviews and the most effective way to do this is through the “invite tool” on your account dashboard.\u00a0 Using our invite tool will insure that you don’t invite a student who has already been invited by their university or already left a review, plus the tool sends ongoing reminders to increase completion rates. \u00a0Listings in the Abroad101 directories are displayed based on the number of recent reviews, thus new reviews also boost your position on the site.<\/li>\n
    2. More Photos<\/span><\/strong>:<\/strong>\u00a0Photos are the eye candy of the site and can capture what words sometimes can’t.\u00a0 As our new “Jump into Study Abroad” Pinterest campaign shows, happy students seem to leap for joy on positive reviews, so we recommend you add photos that are somewhat playful and not logos or still shots of local monuments.<\/li>\n
    3. Better Descriptions<\/span><\/strong>: Approximately 15% of Abroad101 visitors use the advanced search feature that includes\u00a0program length<\/strong> (fall, spring, summer, etc.) and\u00a0program type<\/strong>\u00a0(study abroad, intern, volunteer, intensive language, etc.) \u00a0Soon we will add\u00a0academic subjects<\/strong>\u00a0as a category for directories.\u00a0 Having these fields up to date in your listings will help your programs be found.\u00a0 If your program has further qualifications, adding it\u00a0to the descriptive text should improve the quality of your inquiries.<\/li>\n
    4. Advertise Programs<\/span><\/strong>: To complement the first three steps, advertising a program will give it even more visibility.\u00a0 Advertising key programs is a cost-effective way to reach Abroad101’s unique core audience, American university students looking for a semester or short-term study abroad. \u00a0Ads are:\n