{"id":4962,"date":"2014-12-03T15:35:01","date_gmt":"2014-12-03T15:35:01","guid":{"rendered":"http:\/\/blog.studyabroad101.com\/?p=4962"},"modified":"2022-09-08T09:44:16","modified_gmt":"2022-09-08T13:44:16","slug":"abroad101-newsletter-for-providers-late-fall-2014","status":"publish","type":"post","link":"https:\/\/www.studyabroad101.com\/blog\/2014\/12\/abroad101-newsletter-for-providers-late-fall-2014\/","title":{"rendered":"Abroad101 Newsletter &#8211; For Providers &#8211; Late Fall 2014"},"content":{"rendered":"<p class=\"p1\"><a href=\"http:\/\/oldblog.studyabroad101.com\/2014\/12\/abroad101-newsletter-for-providers-late-fall-2014\/abroad101-reviews-logo-web-6\/\" rel=\"attachment wp-att-4937\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4937\" src=\"http:\/\/oldblog.studyabroad101.com\/wp-content\/uploads\/2014\/11\/Abroad101-reviews-logo-web1.jpg\" alt=\"Abroad101-reviews-logo-web\" width=\"503\" height=\"164\" \/><\/a>Greetings from Abroad101,<\/p>\n<p>The first anniversary of the new management team at Abroad101 is upon us, a sincere thank you for your confidence and support.\u00a0 For our audience of American clients, warm Thanksgiving wishes.\u00a0 In this update we want to highlight the role of a review in today&#8217;s market and also highlight some creative ways to utilize them in your work with students.\u00a0 Reviews not only in draw interest in your programs, they also get students engaged, enrolled, and better prepared.\u00a0 In the full-circle view, reviews ultimately turn today&#8217;s prospects into successful advocates upon their return.<\/p>\n<p><span class=\"s1\"><b>Reviews Are Social Media:<\/b><\/span><br \/>\nPerhaps you associate Social Media with websites like Facebook or Twitter, but Social Media is much broader and farther reaching than a few web sites.\u00a0 Social Media is the modern phenomenon of &#8220;social interaction among people in which they create, share or exchange information, ideas, and pictures\/videos in virtual communities and networks\u201d \u00a0according to\u00a0Wikipedia, which\u00a0is a social media site;\u00a0Abroad101 is a social media site\u00a0too.<\/p>\n<p>In today&#8217;s consumer market, having volumes of information online is not enough; the trend is to engage with your users publicly.\u00a0 Successful engagement and loyalty comes from building a sense of community that is fueled by an ongoing interactive dialog.\u00a0Anonymous testimonials have lost their effectiveness. To be effective in reaching the young and tech savvy crowd, you need to be open, share and receive commentary and offer lots of interaction.<\/p>\n<p>Like other forms of Social Media, Abroad101 is designed to share.\u00a0 Reviews on Abroad101 are given a unique and permanent web address, provide comment sections and are distributed through a number of outlets.\u00a0 On the site, reviews are summarized by program, by provider, by home institution and by host institution (if applicable).\u00a0 Reviews are streamed to third parties through electronic feeds, software widgets and our associated community pages on Facebook and Twitter.\u00a0 Universities and providers are encouraged to share these reviews with their communities, adding power to the sharing concept.<\/p>\n<p><span class=\"s1\"><b>Reviews Are Not Only For Marketing:<\/b><\/span><br \/>\nReviews have a number of uses beyond building a first impression, which is why a number of universities incorporate reviews in all aspects of the study abroad process.\u00a0 Reviews help in:<\/p>\n<ul class=\"ul1\">\n<li class=\"li2\">Measuring the \u201cfit\u201d \u2013 Each program has its own identity, not only in the stated objectives, but also in the personality of the students.\u00a0 By seeing where students come from and reading their comments, future students can get a sense of how they might (or might not) fit.<\/li>\n<li class=\"li2\">Assuring the Choice with Family and Friends \u2013 Reviews and their first hand accounts can help anxious parents and concerned friends understand and grow comfortable with the student&#8217;s choice.<\/li>\n<li class=\"li2\">Setting Expectations \u2013 Often overlooked, but nothing will help communicate the reality of a program more than a review.\u00a0 Brochures can&#8217;t highlight safety concerns, but reviews can.\u00a0 Web sites won&#8217;t discuss the realities of the setting or economic conditions of the local community, but reviews do.\u00a0 As the saying goes, &#8220;an educated consumer is the best kind.&#8221;<\/li>\n<li class=\"li2\">Gathering Support for the Student \u2013 In addition to assurance, students share reviews with others to gain support, sometimes literally through the recent phenomenon of crowd funding.<\/li>\n<li class=\"li2\">Pre-Departure Orientation \u2013 Nothing can better prepare a student than the first hand accounts of previous students, especially if the former students came from the same home institution.\u00a0 If you create a Facebook Group for new students, start the dialog off with links to reviews to get discussions going.<\/li>\n<li class=\"li2\">Helping Students Jump Start their Careers \u2013 Using the review as a showcase of their time abroad, the published reviews should be included in Linkedin profiles, cover letters and other career building self-promotion.<\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\"><b>Ranking, Ratings and SEO:<\/b><\/span><br \/>\nAbroad101 also uses reviews to determine positioning in our directories.\u00a0 The Free Listings in Abroad101 are displayed based on a formula that favors recent reviews and review score.\u00a0 More reviews means better positioning which means more inquiries.<\/p>\n<p>In addition to the overall score, Abroad101 also displays the average ratings for six other aspects.\u00a0 We compile those into our annual rankings, which we will promote early in 2015.\u00a0 To have your program considered for the rankings, we need reviews, so please get those invitations to recent students out before the end of the year.<\/p>\n<p>Five years ago, typing &#8220;Plumber in Kansas City&#8221; into your favorite search engine would have directed you to online phone directories and electronic yellow pages.\u00a0 Today, it gets you to Angie&#8217;s List, Yelp and the yellow pages that now syndicate reviews.\u00a0 Search Engines are increasingly using reviews and other Social Media scoring (likes, favorites) as a factor in their rankings; keeping or improving your position with them is yet another reason to incorporate reviews in your online marketing plan.<\/p>\n<p>Follow us:<br \/>\n<a href=\"http:\/\/studyabroad101.us5.list-manage.com\/track\/click?u=adfe948287a2a56402e606ed7&amp;id=f3b141e792&amp;e=7513c1c8c4\"><span class=\"s2\">Facebook.com\/Abroad101<\/span><\/a><br \/>\n<a href=\"http:\/\/studyabroad101.us5.list-manage.com\/track\/click?u=adfe948287a2a56402e606ed7&amp;id=8fb7f16130&amp;e=7513c1c8c4\"><span class=\"s2\">Twitter.com\/StudyAbroad101<\/span><\/a><br \/>\n<a href=\"http:\/\/studyabroad101.us5.list-manage.com\/track\/click?u=adfe948287a2a56402e606ed7&amp;id=d9c8d2208a&amp;e=7513c1c8c4\"><span class=\"s2\">Pinterest.com\/StudyAbroad101<\/span><\/a><br \/>\n<span class=\"s2\">Instagram.com\/StudyAbroad101<\/span><br \/>\n<a href=\"http:\/\/studyabroad101.us5.list-manage1.com\/track\/click?u=adfe948287a2a56402e606ed7&amp;id=f2f2596cf9&amp;e=7513c1c8c4\"><span class=\"s2\">The Study Abroad Advantage on Linkedin<\/span><\/a><\/p>\n<p><span class=\"s1\"><b>Check Out Our sessions:<\/b><\/span><br \/>\nAbroad101&#8217;s CEO, Mark Shay presented sessions that outline these topics in further depth.\u00a0 You can download the session slides from our blog:<\/p>\n<p>ISEP Conference: &#8220;Social Media &amp; Web Marketing Tools for Marketing and Advising&#8221; \u2013<br \/>\n<a href=\"http:\/\/studyabroad101.us5.list-manage.com\/track\/click?u=adfe948287a2a56402e606ed7&amp;id=3c94efb807&amp;e=7513c1c8c4\"><span class=\"s2\">http:\/\/oldblog.studyabroad101.com\/wp-content\/uploads\/2014\/11\/ISEP-Session-Social-Media.pdf<\/span><\/a><\/p>\n<p>NAFSA Region X\/XI: &#8220;Why Require Student Reviews&#8221; &#8211;<br \/>\n<a href=\"http:\/\/studyabroad101.us5.list-manage1.com\/track\/click?u=adfe948287a2a56402e606ed7&amp;id=2598d40728&amp;e=7513c1c8c4\"><span class=\"s2\">http:\/\/oldblog.studyabroad101.com\/2014\/10\/why-require-student-reviews-ten-ways-program-evaluations-can-advance-study-abroad-on-your-campus\/<\/span><\/a><\/p>\n<p><span class=\"s1\"><b>Work Closer with Abroad101:<\/b><\/span><br \/>\nMore than 90% of the reviews on Abroad101 are the result of an invitation, and the most effective way to generate reviews on Abroad101 is to use the &#8220;Invite Tool&#8221; in your account dashboard.\u00a0 Our system is configured so that duplicate requests won&#8217;t get sent, so use the tool to invite recent students &#8211; it works!<\/p>\n<p>Double-check your listings.\u00a0 Type your provider name in the search box at the top of each page and click to see your provider summary page.\u00a0 As with all of the listings on Abroad101, the display formula applies here too.\u00a0 If you see the Abroad101 graphic (thumbnail) in the listing, that program needs a listing photo.\u00a0 Make note of the programs needing reviews and put special emphasis on getting reviews for those.\u00a0 If you need program titles changed or programs added, send an email to <a href=\"mailto:support@abroad101.com\"><span class=\"s2\">support@Abroad101.com<\/span><\/a> with the program name and a web link, we&#8217;ll update them for you.<\/p>\n<p>Advertise with Abroad101.\u00a0 We continue to create added benefits for those that financially support Abroad101 through advertising.\u00a0 2-3 times daily we highlight advertiser programs on our Facebook, Twitter and other Social Media outlets.\u00a0 Reviews from advertiser programs are also distributed through Twitter with the advertiser name and related hash tags included.\u00a0 Advertisers also receive screened general student inquiries that come through the site.\u00a0 This comes in addition to the high visibility, cost-effective advertising positions across Abroad101.\u00a0 Now&#8217;s a great time to boost your presence on Abroad101, contact <a href=\"mailto:mark@Abroad101.com\"><span class=\"s2\">mark@Abroad101.com<\/span><\/a> for details and a price quote.<\/p>\n<p>If you are interested in using Abroad101 as your official program evaluation management system, we&#8217;d love to talk to you about how Abroad101 can replace your paper or other legacy application.<\/p>\n<p>As a reminder, reviews collected in 2014 or the result of an invitation issued from Abroad101 in 2014 will be considered for our annual rankings.\u00a0 Log-into your dashboard and use the Invite Tool to get your former students to submit reviews by December 31 and you&#8217;ll that review will automatically be entered into the rankings process.<\/p>\n<p>And, as always, your comments, questions and feedback are welcome.\u00a0 Thanks for a great year; the best is yet to come!<\/p>\n<p>Mark Shay<br \/>\nCEO, Abroad101<br \/>\n<a href=\"tel:%2B1-212-321-0928\"><span class=\"s3\">+1-212-321-0928<\/span><\/a><br \/>\nmark@Abroad101<br \/>\n<span class=\"s2\">http:\/\/www.StudyAbroad101.com<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Greetings from Abroad101, The first anniversary of the new management team at Abroad101 is upon us, a sincere thank you for your confidence and support.\u00a0 For our audience of American clients, warm Thanksgiving wishes.\u00a0 In this update we want to highlight the role of a review in today&#8217;s market and also highlight some creative ways [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[530],"tags":[421,422],"ppma_author":[691],"class_list":["post-4962","post","type-post","status-publish","format-standard","hentry","category-study-abroad-providers","tag-newsletter","tag-providers","author-mark-shay"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"In this update we want to highlight the role of a review in today&#039;s market and also highlight some creative ways to utilize them in your work with students. 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