{"id":6752,"date":"2015-02-03T17:22:36","date_gmt":"2015-02-03T17:22:36","guid":{"rendered":"http:\/\/blog.studyabroad101.com\/?p=6752"},"modified":"2022-09-21T15:14:17","modified_gmt":"2022-09-21T19:14:17","slug":"abroad101-providers-newsletter-winter-2015","status":"publish","type":"post","link":"https:\/\/www.studyabroad101.com\/blog\/2015\/02\/abroad101-providers-newsletter-winter-2015\/","title":{"rendered":"Abroad101 Providers Newsletter Winter 2015"},"content":{"rendered":"

\"Abroad101-reviews-logo-web\"<\/b><\/span><\/p>\n

Abroad101 Providers Newsletter Winter 2015<\/span><\/strong><\/p>\n

As J-Term ends and spring semester begins, our best wishes to you and your organization through this busy season.\u00a0 While many of you are now focusing on summer and fall recruitment, we hope you’ll take a few minutes to review your presence on Abroad101 and explore ways to incorporate the many tools we offer into your marketing plans.<\/span><\/p>\n

Check and Update your Free Listings:<\/strong><\/p>\n

Free Listings are the core of Abroad101’s directories, one per program.\u00a0 Listings provide an opportunity to showcase a program with photos, descriptions, videos; listings are also the\u00a0home for student reviews.\u00a0 Each organization is provided an account to edit and manage their listings to help recruit future students as well as to help interested students and parents better understand a program and set their expectations.\u00a0<\/span><\/p>\n

We encourage you to visit Abroad101<\/span>\u00a0and try the search box at the top of the page to find your program(s) and\u00a0see what the students, parents and academic advisors see. \u00a0Type your organization name in the search box and see the provider list that summarizes all the Free Listings for your organization; then login and edit your listings.\u00a0 Contact service@abroad101.com<\/span><\/a> with any questions about your Free Listings.<\/p>\n

Use the Abroad101 Program Widget:<\/strong><\/p>\n

The Abroad101 Program Widget creates a badge-like graphic for use on your web site.\u00a0 Using as much space as a small picture, the badge shows a tally of reviews, overall review score and a star-ratings graphic in an image designed to look like an award that also\u00a0links back to the reviews.\u00a0 There is no charge to use this, no forms to complete. \u00a0Pick one or pick all of your programs. \u00a0Simply copy the code generated from the widget maker and enter it on your web page where you might otherwise have a photo.\u00a0 The code is dynamic and your badge will constantly refresh and stay current.<\/span><\/p>\n

The badge is also great for your university partner\u00a0websites.\u00a0 If they have a webpage about your program then help them get the badge on their website to give you a competitive edge. \u00a0Click here for the Abroad101 Program Widget<\/span><\/p>\n

More Benefits of Reviews:<\/strong><\/p>\n

In any directory on Abroad101, Free Listings are displayed based on a formula that favors recent reviews.\u00a0 Since people come to Abroad101 for the reviews, the programs with the most reviews move toward the top.\u00a0 Most reviewed and best-rated programs will be seen more often and have the greatest chance to generate new student inquiries for you.\u00a0 As a reminder, those inquiries go to you, and only you, and are not repurposed in any way.<\/span><\/p>\n

Programs with reviews are also more popular with Internet search engines, another benefit of drawing reviews through Abroad101.\u00a0 Microsoft’s Bing has recently included Abroad101 star rating icons in their search results, so you not only get SEO with added reviews, you get an eye catching graphic on your Bing listing.\u00a0 Here’s a\u00a0star-rated search example<\/span><\/a><\/p>\n

Still using Paper Evaluations?<\/strong><\/p>\n

A number of organizations use paper-based evaluations, but that shouldn’t stop you from getting those reviews online.\u00a0 We understand that paper data collection generates high participation results, so if you’re not yet ready to jump to a completely online system, we suggest you consider a hybrid, two part process where paper is done first, then\u00a0scanned and loaded into a database and that database integrated with the Abroad101 system.\u00a0 The Abroad101 system would then send the student a confirmation and prompt them to complete some additional questions, add photos and then publish the review on Abroad101 to share their experience with the world.\u00a0 We estimate the cost (with modest volume) to be $5 per paper review for the conversion.\u00a0 If you are interested in engineering a 2-step process for your evaluations (paper or online), please contact mark@abroad101.com<\/span><\/a><\/span><\/p>\n

Include Abroad101 in your Advertising Budgets:<\/strong><\/p>\n

In addition to your Free Listings, advertising on Abroad101 is designed to raise the visibility to your programs and increase the volume of student inquiries you receive.\u00a0 Advertising comes in the form of Featured Listings in our city and country directories plus advanced search.\u00a0 Cost is $500\/year\/program with volume discounts for multiple program purchases.<\/span><\/p>\n

There are two run-of-site display ad options, banners on the city and country portals, plus our high visibility Global Rotation Ads, a group of six featured programs that appear at the top right of just about every page on the site.\u00a0 We have lots of creative ways to mix-and-match ad to build\u00a0an\u00a0effective campaign to meet any budget.\u00a0<\/span><\/p>\n

In addition to the added exposure that Featured Listings and Display Advertising offer, advertisers on Abroad101 get the following extras:<\/p>\n