{"id":8364,"date":"2015-07-27T14:09:23","date_gmt":"2015-07-27T14:09:23","guid":{"rendered":"http:\/\/blog.studyabroad101.com\/?p=8364"},"modified":"2022-12-01T16:21:10","modified_gmt":"2022-12-01T21:21:10","slug":"abroad101-provider-newsletter-early-summer-2015","status":"publish","type":"post","link":"https:\/\/www.studyabroad101.com\/blog\/2015\/07\/abroad101-provider-newsletter-early-summer-2015\/","title":{"rendered":"Abroad101 Provider Newsletter &#8211; Early Summer 2015"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4937\" src=\"http:\/\/oldblog.studyabroad101.com\/wp-content\/uploads\/2014\/11\/Abroad101-reviews-logo-web1.jpg\" alt=\"Abroad101-reviews-logo-web\" width=\"393\" height=\"134\" srcset=\"https:\/\/oldblog.studyabroad101.com\/wp-content\/uploads\/2014\/11\/Abroad101-reviews-logo-web1.jpg 393w, https:\/\/oldblog.studyabroad101.com\/wp-content\/uploads\/2014\/11\/Abroad101-reviews-logo-web1-300x102.jpg 300w\" sizes=\"auto, (max-width: 393px) 100vw, 393px\" \/>Like many who exhibited at NAFSA, we are energized by the show of support and growth in awareness that comes from the Exhibit Hall spotlight.\u00a0 We handed out nearly 1,000 T-Shirts and the message of Free Program Evaluation Software rang through to many study abroad advisors and administrators in attendance.\u00a0 In case you missed the latest news, here&#8217;s an update on Abroad101 for those of you who offer education abroad programs to American students.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s2\">New Subject of Study Portals<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">In May we released subject area portals, dedicated directories of study abroad programs in over 400 academic disciplines.\u00a0 Students and Advisors can now easily find academic focused programs in subjects ranging from <span class=\"s3\">Accounting<\/span> to <span class=\"s3\">Zoology<\/span>.\u00a0 The subject areas are organized using the US Department of Education&#8217;s CIP codes (Classification for Instructional Programming), a first for the study abroad field.\u00a0 The CIP taxonomy has very specific fields of study rolled up into more general categories.\u00a0 As a program provider, we encourage you to update your program listings and add the relevant fields of study.\u00a0 We also suggest you pick carefully as students in this area are looking for specific courses, and in many cases looking to fulfill a course requirement.\u00a0 Please note these should refer to the subject area taught, not the students\u2019 academic majors.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s2\">Please Update\/Edit Your Free Listings<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Your account dashboard also lets you edit the contents of your program listings on Abroad101. We encourage you to use the friendly format to update your listings this summer and add subjects as well as engaging content.\u00a0 If you need to have program titles changed, locations edited, or host universities added, our quality control process requires this be made from our end.\u00a0 Our crew is ready and happy to help you with these; please send those details by email to <a href=\"mailto:support@abroad101.com\"><span class=\"s3\">support@abroad101.com<\/span><\/a><\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s2\">Add Scholarships to Your Listings<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Another item in the providers account dashboard is the &#8220;Scholarships Available&#8221; tool that allows you to add scholarships to your listings.\u00a0 You&#8217;ll find this on the left side of your dashboard, under &#8220;Provider.&#8221;\u00a0 You can list multiple scholarships and link these directly to the scholarships page on your website.\u00a0 The scholarships you enter will appear under the &#8220;Financial Aid&#8221; tab of the matching program listing(s) on Abroad101.\u00a0 Please note that the Scholarships Available option is not part of the account dashboard for foreign universities.\u00a0 Foreign universities should include mention of any scholarship options in the general description of their listing.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s2\">Review Your Reports:<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">As part of your account dashboard, on the lower left side, you will find a few report options.\u00a0 &#8220;Graphs&#8221; tallies the star ratings submitted by students in their reviews and allows for some comparison of your program against all others, as well as by country. These categories include: overall, academics, program administration, housing, food, social integration, heath care, safety and cost of living. The resulting pie charts can be copied and pasted into your management reports and provide some added insight into how students perceive your programs.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s2\">Bring Advisors on Board<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Advisors are a key component in Abroad101&#8217;s marketing and are responsible for bringing the vast majority of reviews to Abroad101.\u00a0 As a provider, you can help this process by generating student reviews at the colleges in which you have a strong following. Here are a couple of ways to see how a university performs for you:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">University Name in Review Summary: For Provider organizations, find your program summary listing all your programs.\u00a0 Under the tab that says &#8220;Study Abroad Reviews&#8221; you will see a summary of all your reviews.\u00a0 There you will also see the home university of the reviewer identified.\u00a0 For Foreign Universities, find your &#8220;Direct Enrollment and Exchange&#8221; listing and you&#8217;ll see the university name in the review summaries.\u00a0<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">University Pages on Abroad101: Each home university also has a summary page.\u00a0 Use the search box at the top right of the site to find universities where you think you should be well represented.<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Pre-Approvals List: In your account dashboard (log into Abroad101), at the bottom left is a report called &#8220;University Approvals&#8221; which will indicate which universities using Abroad101 have selected which of your programs in their pre-approved programs list.<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Once you know how well your key universities engage with Abroad101, please contact us about engaging them further.\u00a0 Together we can bring Abroad101 into their process and help them use the tools to help draw more reviews, more visibility, and ultimately more students to study abroad.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s2\">Utilize the Program Widget<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">For programs that look especially appealing on Abroad101\u2019s website, we recommend that you use the Abroad101 program widget to share your results. The Program Widget creates a badge-like graphic for your website that includes a star-rating icon and a link to the reviews.\u00a0 There is no cost to use the Program Widget and it is easy to install as a photo.\u00a0 Add the widget it to your website and directories and encourage staff to add it to their blog sites.\u00a0 Hopefully you&#8217;ll get your partner universities to install it on their websites too!\u00a0 Create your widget by adding your program name and the width of the resulting graphic,\u00a0<span class=\"s3\">click here to start<\/span>\u00a0\u00a0Then follow the instructions to add it to the websites of your choice.\u00a0 There&#8217;s no limit to the number of sites\/pages that can display that code, so add this to your list of summer projects!<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s2\">Targeted Advertising<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">As you have hopefully seen, the strength of Abroad101 is in its detail.\u00a0 Most site visitors are in the middle of their selection process, and use the wealth of content to research and set the expectations of the students and their families that support them. We estimate that 20-25% of our traffic comes from parents who often use the search term &#8220;reviews&#8221; along with program\/provider\/city names.\u00a0 Reaching students, parents, and advisors deeper in the process means inquiries that come from Abroad101 are much more likely to enroll.\u00a0 Advertising on Abroad101 can influence the final decision, as the impressions that come through in the research phase of program selection may well be the ones that trigger the decision to apply.\u00a0 Remember: when you see &#8220;App&#8221; in the inquiry type, this means a student has checked the box that says &#8220;I want to apply to this program.&#8221;\u00a0 This may not only be a strong lead, but may also be a conversion of a student you already know.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">As you enter into your new budgets and marketing plans for the upcoming year, think of using Abroad101 by program.\u00a0 If you have programs that need a boost, consider advertising them above the others.\u00a0 Small and special focus programs, for example, often do well on Abroad101. With the new subject portals included at no added cost, you have even more reasons to include more of Abroad101 in your advertising budget.\u00a0 We can customize a campaign to meet any budget; please <a href=\"http:\/\/studyabroad101.us5.list-manage.com\/track\/click?u=adfe948287a2a56402e606ed7&amp;id=419fcca283&amp;e=8689c69f5d\"><span class=\"s3\">download our ad guide<\/span><\/a> and contact <a href=\"mailto:sales@abroad101.com\"><span class=\"s3\">sales@abroad101.com<\/span><\/a> to get started.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s2\">Alumni Job Board and Abroad101&#8217;s career initiatives<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Abroad101 enthusiastically supports efforts to raise the number of students studying abroad and we believe strongly that a well-written, thoughtful, and insightful review can also help students jump-start their career.\u00a0 Many of you are aware of the Linkedin Group we manage called <a href=\"http:\/\/studyabroad101.us5.list-manage.com\/track\/click?u=adfe948287a2a56402e606ed7&amp;id=db7d6fe2a9&amp;e=8689c69f5d\"><span class=\"s3\">The Study Abroad Advantage<\/span><\/a>. If you haven\u2019t done so yet, please direct your alumni and alumni relations contacts to this group.\u00a0 As another step to help ensure that study abroad will be an advantage for students during their career search, we created the first job board dedicated to study abroad alumni. In addition to a range of jobs that may interest these students, the Study Abroad Alumni Job Board highlights positions that REQUIRE a study abroad experience.\u00a0 We hope that when you are looking to hire, you&#8217;ll post your positions on the site:\u00a0<span class=\"s3\">http:\/\/Jobs.StudyAbroad101.com<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Happy Summer!<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Mark Shay \/\u00a0<\/span><span class=\"s1\">CEO<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Abroad101<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">+1-610-357-4648<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\"><a href=\"mailto:mark@abroad101.com\">mark@abroad101.com<\/a><\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">http:\/\/www.StudyAbroad101.com<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Follow Abroad101 on Social Media:<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\"><a href=\"http:\/\/studyabroad101.us5.list-manage.com\/track\/click?u=adfe948287a2a56402e606ed7&amp;id=170050754b&amp;e=8689c69f5d\">Facebook<\/a><\/span><span class=\"s4\">\u00a0|\u00a0<a href=\"http:\/\/studyabroad101.us5.list-manage.com\/track\/click?u=adfe948287a2a56402e606ed7&amp;id=3d85802c63&amp;e=8689c69f5d\"><span class=\"s3\">Twitter<\/span><\/a>\u00a0| \u00a0<a href=\"http:\/\/studyabroad101.us5.list-manage.com\/track\/click?u=adfe948287a2a56402e606ed7&amp;id=dcfd478b33&amp;e=8689c69f5d\"><span class=\"s3\">Pinterest<\/span><\/a>\u00a0|\u00a0<span class=\"s3\">I<\/span><a href=\"http:\/\/studyabroad101.us5.list-manage.com\/track\/click?u=adfe948287a2a56402e606ed7&amp;id=ea186d1f07&amp;e=8689c69f5d\"><span class=\"s3\">nstagram<\/span><\/a>\u00a0|\u00a0<a href=\"http:\/\/studyabroad101.us5.list-manage.com\/track\/click?u=adfe948287a2a56402e606ed7&amp;id=4a16887ef1&amp;e=8689c69f5d\"><span class=\"s3\">L<\/span><\/a><a href=\"http:\/\/studyabroad101.us5.list-manage.com\/track\/click?u=adfe948287a2a56402e606ed7&amp;id=a7fd6198c4&amp;e=8689c69f5d\"><span class=\"s3\">inkedin<\/span><\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like many who exhibited at NAFSA, we are energized by the show of support and growth in awareness that comes from the Exhibit Hall spotlight.\u00a0 We handed out nearly 1,000 T-Shirts and the message of Free Program Evaluation Software rang through to many study abroad advisors and administrators in attendance.\u00a0 In case you missed the [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[530],"tags":[516,541],"ppma_author":[691],"class_list":["post-8364","post","type-post","status-publish","format-standard","hentry","category-study-abroad-providers","tag-provider-newsletter","tag-summer-2015","author-mark-shay"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Like many who exhibited at NAFSA, we are energized by the show of support and growth in awareness that comes from the Exhibit Hall spotlight. 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