{"id":8696,"date":"2015-08-26T13:44:32","date_gmt":"2015-08-26T13:44:32","guid":{"rendered":"http:\/\/blog.studyabroad101.com\/?p=8696"},"modified":"2022-11-09T11:47:28","modified_gmt":"2022-11-09T16:47:28","slug":"abroad101-provider-newsletter-august-2015","status":"publish","type":"post","link":"https:\/\/www.studyabroad101.com\/blog\/2015\/08\/abroad101-provider-newsletter-august-2015\/","title":{"rendered":"Abroad101 Provider Newsletter &#8211; August 2015"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4937\" src=\"http:\/\/oldblog.studyabroad101.com\/wp-content\/uploads\/2014\/11\/Abroad101-reviews-logo-web1.jpg\" alt=\"Abroad101-reviews-logo-web\" width=\"397\" height=\"135\" srcset=\"https:\/\/oldblog.studyabroad101.com\/wp-content\/uploads\/2014\/11\/Abroad101-reviews-logo-web1.jpg 393w, https:\/\/oldblog.studyabroad101.com\/wp-content\/uploads\/2014\/11\/Abroad101-reviews-logo-web1-300x102.jpg 300w\" sizes=\"auto, (max-width: 397px) 100vw, 397px\" \/>It&#8217;s the exciting back to school time. \u00a0For Abroad101 we start to see a surge in traffic and program inquires as students return to campus.\u00a0 Thanks to the providers who have updated and fine-tuned your listings.\u00a0 For the others, there&#8217;s still time for those last minute updates.\u00a0 The following is an update as to what&#8217;s new with Abroad101 for Fall 2015.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s2\">It&#8217;s All About the Reviews:<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Abroad101 is known as the Trip Advisor for Study Abroad because we were the first study abroad review website.\u00a0 Today we host the largest collection of program reviews, in part because a number of colleges and universities use Abroad101 as their program evaluation software.\u00a0 Abroad101&#8217;s software gives university administrators a nice set of tools including:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">ability to manage the publishing of reviews<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">capacity to add custom questions<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">measure their students&#8217; results against other universities<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">generate performance reports<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">export reviews for further analysis<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">There are also new tools to encourage integration of the reviews into enrollment management software, making the Abroad101 platform an integral part of study abroad.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">We have started expanding the utility of Abroad101 as the program evaluation tool for providers of programs as well.\u00a0 Providers have always been encouraged to invite reviews and that has generated a sampling of student responses.\u00a0 With the added provider access to the tools, we hope to see more organizations embrace the Abroad101 system and standard set of review questions.\u00a0 Students have long complained that they are over-surveyed, however by combining the university and advisor process, you can help reduce the survey fatigue that exists today.\u00a0 If you are interested in exploring how your organization can utilize Abroad101 for its &#8220;Re-entry in a Box&#8221; please contact: <a href=\"mailto:mark@abroad101.com?subject=Newsletter%20Request\"><span class=\"s3\">mark@abroad101.com<\/span><\/a><\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s2\">What is the Perfect Review?<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">This is the million-dollar question that contains components of marketing, outcomes assessment, customer satisfaction, alumni relations and student success.\u00a0 Add the issues around transparency and shifts in technology and you get the dilemma that exists today.\u00a0 Students today, who are less responsive to email than they were before, instead communicate with their mobile devices and social media.\u00a0 The interest in &#8220;being heard&#8221; through a survey is fading as just about every transaction that occurs for a student today is followed by a survey prompt, often with promises of reward (sweepstakes, reward points, etc.)\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">At Abroad101, we have found that the best reviews are when the review is more about the student than the program.\u00a0 &#8220;Reviews are good for the student&#8221; is a theme we push to advisors, emphasizing that the Abroad101 is simply a template for the student to build a showcase for their discoveries and successes while abroad, their place to shine.\u00a0 When reviews like this come through, they reflect well on the program and give future students and parents what they want, a glimpse into what to expect from study abroad, and a particular program.\u00a0 That becomes a powerful statement about the program and when combined with similar sentiments, can reassure folks who are skeptical at the one-sided picture painted by promotional brochures, websites and presentations.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This means that the reviews with the most impact aren&#8217;t perfect.\u00a0 In fact, we see that reviews that aren&#8217;t perfect draw the most clicks.\u00a0 Since people come to a review website to move toward a decision, it is the candor that can move a family toward final approval.\u00a0 We suggest alumni ambassadors and other advocating participants read <span class=\"s3\">&#8220;why imperfection is ideal.<\/span>&#8221;\u00a0<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s2\">Revisions to the Display Algorithm:<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">To deal with older reviews and to recognize the importance of new review volume, we have adjusted the algorithm that drives the display order of our Free Listings.\u00a0 You will notice that in the program listings, reviews older than 2012 have had the date removed and simply say &#8220;Past Review&#8221; We have revised the sort order so that these reviews no longer impact page positioning.\u00a0 We have also given added weight to the count of recent reviews to encourage the submission of more candid reviews and decreased the impact of a 5.0 overall review score.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s2\">Student Inquiries:<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">As a reminder, the primary mechanism for prospective students to interact with providers is through Abroad101&#8217;s inquiry form.\u00a0 When you get an inquiry from Abroad101, you will notice a &#8220;lead type&#8221; in the message.\u00a0 These are:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s1\">Favorite &#8211; student tags your listing as one to consider later, not a formal inquiry\u00a0<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">RMI &#8211; the standard Request More Information inquiry<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">Apply &#8211; student states they want to apply for the program listed.<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Often people will visit review sites to do further research, so when you get an inquiry marked Apply there is a reasonable chance that that student is already known to you and has come to a decision to apply to the program while on Abroad101.\u00a0 Please don&#8217;t view these as duplicate leads, instead think of them as conversions.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">For those of you who advertise, expect to see a further increase in inquiry volume as Abroad101 implements its new LeadMatch process.\u00a0 LeadMatch is a new feature that gives students three additional programs to consider after they have sent an inquiry to a non-advertised program.\u00a0 These additional programs are drawn from our pool of advertised programs, matching on city, country and\/or subject.\u00a0 It&#8217;s modeled after the popular recommendation feature on sites like <a href=\"http:\/\/amazon.com\/\"><span class=\"s3\">Amazon.com<\/span><\/a>.\u00a0 There is nothing you need to do to implement this, but please do make sure that your listings are updated to include the academic subject areas so that your programs can match as often as possible.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s2\">Added Benefits of Advertising:<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Advertising on Abroad101 is designed to bring you more inquiries, improve your conversions and raise the brand and visibility of your programs, all at a price that won&#8217;t blow your budget.\u00a0 Featured Listings start at $500\/year and we offer generous volume discounts for multiple programs and display advertising.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">For directories with more than 10 ads, we recently adjusted the Featured Listing display so that ads now appear in groups of 5 instead of 3, separated by blocks of 12 Free Listings.\u00a0 For Featured Listings yet to receive a review, we removed the resulting &#8220;0 star&#8221; icon to help improve click through rates.\u00a0 Some advertisers are choosing to have their new programs also link to their website when no reviews are present, an option for our advertisers.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Abroad101&#8217;s Social Media channels are a hit with students and their followers, as a solid stream of review highlights and program boosts flow through these channels.\u00a0 The reviews highlighted in Abroad101&#8217;s Twitter, Facebook and Instagram channels are those of advertisers.\u00a0 Our Social Media editor uses attention-grabbing comments from reviews of our advertisers and turns them into click-drawing posts 6-10 times a day.\u00a0 We encourage you to re-tweet, like and tag these as favorites to help add impact to this bonus.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Also for advertisers, Abroad101 has API&#8217;s that push inquiries and reviews directly into your CRM or student data systems. This means no data entry errors and fast &#8220;speed to lead&#8221; response time, which is why you should explore pushing leads directly into your CRM with the Lead API.\u00a0 Viewing the review as a program evaluation adds a nice dimension to your CRM or student records platform.\u00a0<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\"><a href=\"http:\/\/studyabroad101.us5.list-manage1.com\/track\/click?u=adfe948287a2a56402e606ed7&amp;id=9eb5ded356&amp;e=8689c69f5d\">Download our Ad Guide<\/a><\/span><span class=\"s4\"> for more details.\u00a0<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s2\">As Seen on Abroad101:<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">As you visit with students and campus partners in the upcoming year we hope you will incorporate Abroad101 in your marketing.\u00a0 Whether it&#8217;s awards from the <span class=\"s3\">rankings<\/span>, badges from the Abroad101 <span class=\"s3\">program widget<\/span> or simply links to the <span class=\"s3\">program pages<\/span>, references to content about your programs on Abroad101 can help provide reassurance to prospective students and advisors.\u00a0 We estimate that 20-25% of our traffic comes from parents and reviews can go a long way to win their endorsement.\u00a0 Like the iconic &#8220;As Seen on TV&#8221; logo brings credibility to retail products, we hope you will recognize that references to being seen on Abroad101 will help bring added recognition to your education abroad program.<\/span><\/p>\n<p class=\"p1\"><strong><span class=\"s2\">We&#8217;re Listening!<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Much of the development and progress on Abroad101 has come from your suggestions and feedback.\u00a0 If we&#8217;re not doing something you want, let us know.\u00a0 If we&#8217;re exceeding your expectations, please let us know as well.\u00a0 We&#8217;re ready and eager to help.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Happy Fall!<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Mark Shay<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">CEO<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Abroad101<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">+1-610-357-4648<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\"><a href=\"mailto:mark@abroad101.com\">mark@abroad101.com<\/a><\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">http:\/\/www.StudyAbroad101.com<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Follow Abroad101 on Social Media:<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\"><a href=\"http:\/\/studyabroad101.us5.list-manage.com\/track\/click?u=adfe948287a2a56402e606ed7&amp;id=8ed0015407&amp;e=8689c69f5d\">Facebook<\/a><\/span><span class=\"s4\"> | <a href=\"http:\/\/studyabroad101.us5.list-manage.com\/track\/click?u=adfe948287a2a56402e606ed7&amp;id=7081aae669&amp;e=8689c69f5d\"><span class=\"s3\">Twitter<\/span><\/a> | \u00a0<a href=\"http:\/\/studyabroad101.us5.list-manage.com\/track\/click?u=adfe948287a2a56402e606ed7&amp;id=3c35b3e5f3&amp;e=8689c69f5d\"><span class=\"s3\">Pinterest<\/span><\/a> | <span class=\"s3\">Instagram<\/span> | <a href=\"http:\/\/studyabroad101.us5.list-manage.com\/track\/click?u=adfe948287a2a56402e606ed7&amp;id=e289ce03d9&amp;e=8689c69f5d\"><span class=\"s3\">Linkedin<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s the exciting back to school time. \u00a0For Abroad101 we start to see a surge in traffic and program inquires as students return to campus.\u00a0 Thanks to the providers who have updated and fine-tuned your listings.\u00a0 For the others, there&#8217;s still time for those last minute updates.\u00a0 The following is an update as to what&#8217;s [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[530],"tags":[548,516],"ppma_author":[691],"class_list":["post-8696","post","type-post","status-publish","format-standard","hentry","category-study-abroad-providers","tag-fall-2015","tag-provider-newsletter","author-mark-shay"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"It&#039;s the exciting back to school time. 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